Lionsgate has recruited former Twitter and Warner Bros marketing executive Briana McElroy as head of worldwide digital marketing for its Motion Picture Group.
McElroy will report to the group’s president of marketing JP Richards and co-president Keri Moore and work on a Lionsgate slate that includes John Wick: Chapter 4, The Hunger Games: The Ballad of Songbirds and Snakes, the continuation of the Saw franchise and the Graham King-produced, Antoine Fuqua-directed film about Michael Jackson.
McElroy was previously a client leader at Twitter and director for digital marketing at Warner Bros Pictures. She led digital campaigns for films such as Wonder woman, Kong: Skull Island and Ocean’s 8.Richards commented, “Having worked with Briana over many years, I have witnessed firsthand the passion, collaboration and creativity she brings into everything she touches. She is also a thoughtful, caring human being who uses that strength to connect with audiences and in unique ways.
