Taylor Swift: The Eras Tour will open in the US and Canada a day early on Thursday this week as the demand for tickets exceeded expectations.
Swift announced the schedule change on Instagram ahead of the previously scheduled Friday opening day, saying: “Look what you genuinely made me do: Due to unprecedented demand we’re opening up early access showings of the Era Tour Concert Film on THURSAY in America and Canada! “Look what you genuinely made me do: Due to unprecedented demand we’re opening up early access showings of the Era Tour Concert Film on THURSAY in America and Canada! The film is expected to gross between $100m and 125m dollars in its first four North American days, with another $50m or so internationally. AMC, the film’s distributor said last week that advanced global ticket sales had exceeded $100m.
Swift is expected to fly in to Los Angeles on Wednesday for the world premiere at The Grove. The Grove is a popular Los Angeles outdoor mall that houses AMC The Grove 14. The site was under police helicopter surveillance all day on Wednesday and traffic diversions were in place before the screening.
